Overview
- In a Today interview, Mitchell said Rini’s masks provide “added comfort and extra hydration” and reiterated that “skincare starts from birth,” while acknowledging masks are not necessary for children.
- Rini markets sheet and hydrogel masks for ages 3–4+ as dermatologist-tested, hypoallergenic and fragrance-free, manufactured in South Korea with high natural-origin ingredients and EU rule compliance claims.
- Pediatric dermatologists advise sticking to basics for young children and caution that multi-ingredient or anti‑aging products can irritate sensitive, developing skin.
- Public reaction remains split, with critics linking the concept to the “Sephora kids” trend and brands like Kiehl’s discouraging kids’ face masks, as some parents argue safer kid-specific options are useful.
- Mitchell says cleansing wipes are the next release, and Rini plans to broaden into additional bath and play items by summer 2026.