Overview
- Sharvari officially replaces Janhvi Kapoor as Nykaa’s brand icon, marking the next phase of the platform’s celebrity-led beauty strategy.
- She joins the jury of the Nykaa Best in Beauty Awards 2025 alongside industry experts to help select the year’s top products.
- Fans can expect to see her in Nykaa’s major campaigns and events, including the Hot Pink Sale, Nykaaland, Nykaa Play and New at Nykaa.
- Anchit Nayar, Nykaa Beauty’s CEO, said Sharvari’s authenticity and growing influence align with the modern consumer’s search for individuality.
- Sharvari described the partnership as a natural extension of her own beauty journey, emphasizing empowerment and self-expression.