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Sharvari Named Nykaa’s Brand Icon and NBIB Awards Juror

As jury member for the Nykaa Best in Beauty Awards, she will front flagship initiatives that intensify the brand’s appeal to young consumers.

Sharvari joins Nykaa as new brand icon.
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Overview

  • Sharvari officially replaces Janhvi Kapoor as Nykaa’s brand icon, marking the next phase of the platform’s celebrity-led beauty strategy.
  • She joins the jury of the Nykaa Best in Beauty Awards 2025 alongside industry experts to help select the year’s top products.
  • Fans can expect to see her in Nykaa’s major campaigns and events, including the Hot Pink Sale, Nykaaland, Nykaa Play and New at Nykaa.
  • Anchit Nayar, Nykaa Beauty’s CEO, said Sharvari’s authenticity and growing influence align with the modern consumer’s search for individuality.
  • Sharvari described the partnership as a natural extension of her own beauty journey, emphasizing empowerment and self-expression.