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Shaquille O’Neal’s Custom Range Rover Missing in Suspected Transport Scam, Investigators Trace Tow to Atlanta

Effortless Motors reports a system breach, offering a $10,000 reward for the SUV’s return.

Overview

  • The black 2025 Range Rover was picked up in North Georgia on Oct. 20 for delivery to Baton Rouge, Louisiana, but never arrived.
  • The Lumpkin County Sheriff’s Office says preliminary information indicates an unauthorized party took possession under false pretenses.
  • Investigators traced a tow truck registered to Griffin Wrecker Service LLC, Georgia tag YIW241, that moved the vehicle to an Atlanta address, and the coordinator has not been identified.
  • Effortless Motors, which arranged the transport, says its internal systems were compromised and states it is working with law enforcement and federal investigators.
  • The vehicle, valued around $180,000 and customized to fit O’Neal’s 7-foot-1 frame, remains missing as the probe continues into a suspected impersonation or double-brokering scheme.