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Shaquille O’Neal Seals $15 Million TNT Renewal, Charting Reebok’s Basketball Comeback

Power Moves with Shaquille O’Neal on Netflix delivers an inside look at his leadership alongside Allen Iverson in the hunt for new talent to revive the brand.

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Overview

  • Shaq’s new TNT deal secures $15 million per year for his Inside the NBA analyst role
  • In 2024, he assumed the presidency of basketball operations at Reebok, partnering with Allen Iverson to steer the brand’s return to hoops
  • The newly released Netflix series Power Moves with Shaquille O’Neal follows his strategies to revive Reebok, including scouting talent such as Angel Reese
  • His business ventures contribute to an estimated $450–$500 million net worth, encompassing restaurant and fitness franchises, extensive real estate holdings and an early stake in Ring
  • He insists that his six children must attain higher education degrees and independently earn business success before accessing any of his fortune