Shaquille O'Neal Named President, Allen Iverson VP Of Reebok Basketball Division

Reebok hired Shaquille O'Neal as president and Allen Iverson as vice president of its basketball division.
O'Neal and Iverson aim to help Reebok re-establish itself in basketball and expand partnerships.
The roles were created specifically for the NBA legends, longtime Reebok partners.
O'Neal will lead strategy and recruitment, Iverson will focus on community initiatives.
Reebok plans to compete with Nike, Jordan, relaunch basketball division in 2025.