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Shaquille O’Neal Launches Shaq-A-Licious SLAMS Candy With Nationwide Rollout This Month

Developed with Hershey, the interactive gummy concept reflects O’Neal’s direct creative input.

Overview

  • SLAMS pairs crunchy fruit balls with a chewy sour mango ring to let buyers stack, dunk, and customize each bite.
  • Retail distribution begins nationwide in January 2026, with online sales available through Hersheyland.com.
  • O’Neal frames the candy as playful and experiential, promoting the tagline “Stack it, slam it, snack it.”
  • Hershey calls SLAMS a game-changer for the Shaq-A-Licious brand, highlighting its multi-sensorial design.
  • Flavor descriptions vary slightly across outlets, though all agree on the crunchy ball–plus–mango ring format.