Shaquille O'Neal Launches Dunkman Professional Dunking League

Warner Bros. Discovery will carry the new league on its platforms as corporate sponsors and a multiweek tournament format aim to turn dunk exhibitions into an owned sports property.

Overview

Dunkman has moved from concept to operation with a published 24‑contender roster, named commentators and a multiweek group‑stage tournament that ends with a world championship and a $500,000 grand prize.
Warner Bros. Discovery will broadcast live events on TNT and HBO Max and distribute additional content through Bleacher Report, House of Highlights, YouTube and the league’s social channels.
The league is presented by Eli Lilly in partnership with Credit One Bank, signaling early commercial backing and advertiser interest in the property.
On‑air talent includes host Adam Lefkoe and commentators Vince Carter, Draymond Green and creator CashNasty, while a panel of expert judges will score dunk attempts to decide who advances.
Dunkman reflects a broader media strategy of building proprietary sports events to secure programming and revenue, and it gives specialist dunkers a paid competitive platform with potential to attract new advertisers and digital audiences.