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Shaquille O'Neal Joins Sacramento State as Voluntary General Manager

The NBA legend steps into an unpaid role to support his son Shaqir and new coach Mike Bibby in rebuilding the struggling basketball program.

Jun 6, 2024; Boston, Massachusetts, USA; Shaquille O'Neal looks on before the game between the Boston Celtics and the Dallas Mavericks in game one of the 2024 NBA Finals at TD Garden. Mandatory Credit: David Butler II-USA TODAY Sports/File Photo
Shaquille O'Neal attends the State Farm All-Star Saturday Night at Lucas Oil Stadium on February 17, 2024 in Indianapolis, Indiana.
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Overview

  • Shaquille O'Neal has agreed to serve as the voluntary general manager for Sacramento State's men's basketball program, as confirmed by multiple reports.
  • The role aligns with new head coach Mike Bibby's efforts to revitalize a program that has never reached the NCAA tournament since joining Division I in 1991.
  • Shaqir O'Neal, Shaquille's son, transferred to Sacramento State from Florida A&M in March 2025 and will play under Bibby this upcoming season.
  • The general manager position is a growing trend in college sports, driven by Name, Image, and Likeness (NIL) reforms and transfer portal dynamics, with other stars like Stephen Curry also taking similar roles.
  • Sacramento State aims to raise its athletic profile under university leadership, with a new basketball facility set to open in fall 2025.