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Shaquille O'Neal Debuts $55 Signature Cologne as JCPenney Exclusive

The six-month JCPenney exclusive positions the scent as accessible luxury for his established customer base.

Overview

  • The fragrance is now available in JCPenney stores nationwide and online at JCPenney.com.
  • Exclusive availability will last six months before distribution widens to additional retailers.
  • The eau de toilette is priced at $55 for a 4.2-ounce bottle in black with metallic gold accents and O’Neal’s signature.
  • The scent progression features bergamot, grapefruit and black pepper, followed by cardamom, suede and benzoin, with tonka bean, amber and musk at the base.
  • JCPenney frames the launch as an extension of O’Neal’s seven-year XLG big and tall apparel partnership, citing strong customer demand for celebrity fragrance.