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Shaq Says Reebok Is in Talks With Stephen Curry as He Tests Rival Shoes in Public

Curry enters sneaker free agency after his Under Armour split, retaining control of Curry Brand as Under Armour keeps releasing his signature line through 2026.

Overview

  • Curry arrived for the Warriors’ game in Orlando wearing Reebok Shaqnosis and warmed up in Nike Air Penny 2s, after earlier pregame sessions in Kobe 6 Protros.
  • Curry was later photographed arriving in Miami in Dwyane Wade’s Way of Wade 1s, extending a week of visible tributes to past stars and brands.
  • Shaquille O’Neal, Reebok’s basketball president, confirmed his camp has held conversations with Curry’s team about a potential deal.
  • Despite the pregame rotations, Curry has mostly continued to play in his Curry Brand shoes, and he is free to wear any brand in games with no non-compete, per reporting.
  • Reporting indicates Curry will retain his Curry Brand intellectual property, including his logo, and he tweaked an ankle in Orlando that left his next-game availability in doubt.