Overview

• The collaboration launched this week at participating McDonald’s Canada restaurants and through the chain’s app and McDelivery service.
• It features the return of All Dressed McShaker Fries and the revived Strawberry Pie, both available for a limited time.
• Select Canadian locations are serving the items in pink-branded packaging to reflect Twain’s personal touch.
• Customers can receive a limited-edition cowboy boot keychain with the purchase of an Extra Value Meal while supplies last.
• The campaign leverages Twain’s history working at a Toronto McDonald’s as a homecoming narrative alongside McDonald’s broader celebrity partnership strategy.