Overview
- Legoland Shanghai opened on July 5 as the first in China and spans 31.7 hectares, making it the largest Legoland globally.
- Thousands of visitors braved scorching temperatures to enjoy key attractions, including a miniature train ride and a dragon-themed roller coaster.
- Merlin Entertainments and the Lego Group collaborated with Shanghai authorities to capitalise on government travel subsidies following an 18.6% surge in domestic tourism in Q1 2025.
- Shanghai Disneyland’s new Spider-Man ride, Warner Brothers’ planned Harry Potter park by 2027, and Hasbro’s Peppa Wutz project are positioning to compete for the growing Chinese market.
- Post-pandemic leisure trends and ongoing state support are driving families towards domestic theme parks despite broader economic headwinds.