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4d ago

Shanghai Welcomes World’s Largest Legoland as Tourism Push Intensifies

Beijing’s subsidy programme has fuelled strong turnout on the opening day with global entertainment groups eyeing China’s booming domestic tourism market

Das größte der Welt: Legoland Shanghai
In China ist das größte Legoland der Welt eröffnet worden. Tausende Besucher strömten am Samstag trotz glühender Hitze zu der 31,7 Hektar großen Anlage in Shanghai.
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Overview

  • Legoland Shanghai opened on July 5 as the first in China and spans 31.7 hectares, making it the largest Legoland globally.
  • Thousands of visitors braved scorching temperatures to enjoy key attractions, including a miniature train ride and a dragon-themed roller coaster.
  • Merlin Entertainments and the Lego Group collaborated with Shanghai authorities to capitalise on government travel subsidies following an 18.6% surge in domestic tourism in Q1 2025.
  • Shanghai Disneyland’s new Spider-Man ride, Warner Brothers’ planned Harry Potter park by 2027, and Hasbro’s Peppa Wutz project are positioning to compete for the growing Chinese market.
  • Post-pandemic leisure trends and ongoing state support are driving families towards domestic theme parks despite broader economic headwinds.