Overview
- The festival, which opened June 12, is staging roughly 420 films with a very high rate of world premieres and jury competition screenings led by Golden Goblet president Tony Leung.
- On the opening weekend SIFF unveiled a Technology Creation and Fabrication Unit and the Shanghai High‑Tech Films and Televisions City initiative centered in Songjiang to build an AI and ultra‑high‑definition film ecosystem.
- SFC Haopu launched an AI+ Digital Content Industry Innovation Platform, debuted AIGC short dramas, announced initial investments from the Haowen Film Technology Fund, and signed cooperation agreements with universities and tech firms.
- Organizers expanded talent programs such as SIFF ING, SIFF NEXT and SIFF YOUNG to widen training and public access to industry workshops while offering new exhibition pathways for emerging filmmakers.
- The moves combine public film bureaus, private producers and exhibition chains to commercialize tech-driven production and restoration projects, a shift that could change how films are made, monetized and shown in China’s film market.