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Shanghai Auto Show Highlights China's EV Dominance and Foreign Automakers' Fight to Compete

Volkswagen and Nissan reveal ambitious China-specific strategies as trade tensions and regulatory shifts reshape the global automotive landscape.

Overview

  • Volkswagen unveiled five China-specific models, an in-house assisted driving system, and committed to launching over 20 electric and hybrid vehicles in China by 2027.
  • Nissan announced a ¥10 billion investment in China and plans to release 10 new electric and hybrid models by mid-2027, aiming to regain market share against local competitors.
  • Chinese regulators banned the use of terms like 'smart driving' after a fatal accident, pushing automakers to emphasize safety over advanced autonomous features.
  • BYD, now China's top car seller, showcased new models while foreign automakers like BMW and General Motors introduced tailored designs to appeal to Chinese consumers.
  • The U.S.-China trade war, marked by high tariffs, continues to create challenges for automakers navigating supply chains and global market expansion.