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Shakira Performs at Televisa Upfront as Network Details 2026 World Cup Coverage

Televisa courted advertisers by pairing 2025 dominance claims with a 2026 slate led by full World Cup rights.

Overview

  • Shakira delivered an approximately one-hour private set for about 300 invited executives and talent at Televisa San Ángel, reprising tour highlights and closing with “Antología.”
  • Televisa reported 2025 results that included nine in ten Mexicans reached on open TV, prime-time leadership with over 11 million viewers for telenovelas, ViX as Mexico’s top AVOD with 341 million hours, and strong sports and reality performance.
  • For 2026, the company said it will broadcast all 104 FIFA World Cup matches, including an opening Mexico vs Portugal match presented with the presence of Cristiano Ronaldo.
  • The slate also features more Formula 1, Super Bowl, MLB, Winter Olympics, an NFL game in Mexico City, season four of La Casa de los Famosos México, a partnership on Road to Beast Cup with MrBeast, and expanded ViX initiatives such as VIX Micros, music programming and new originals.
  • Media coverage cited an estimated $340,000 fee for a private Shakira performance, with her recent Mexico momentum underscored by 12 sold-out shows at Estadio GNP Seguros in September.