Overview

• Isima, unveiled on June 10, comprises eight products including a hydrating shampoo called Riquísima, a restorative mask named Super Bomba and curl cream Curls Don’t Lie.
• Shakira collaborated with scientists and beauty experts over two years, personally testing each formula to tackle damage from bleaching, heat styling and chemical treatments.
• The name Isima stems from the Spanish superlative suffix meaning “more,” signaling the brand’s emphasis on rich, restorative care for curly and porous hair.
• Inspired by her “love-hate relationship” with her hair, Shakira incorporated GluconaBond technology to repair internal hair bonds and strengthen stressed strands.
• The singer integrates Isima into her pre-show and post-show routines, using curl-defining cream and reparative hair oil to maintain bounce, shine and heat protection.