Overview

• Shai debuted the SHAI001 ‘Masi Blue’ colorway on June 5 ahead of Game 1 of the 2025 NBA Finals.
• The colorway replicates the ocean-blue shade of fake Jordans his brother Thomasi wore as a child.
• Shai became Converse’s Creative Director of Basketball in April 2024, releasing the SHAI001 line in February 2025.
• The ‘Masi Blue’ edition is slated for a Fall 2025 retail launch with an estimated price of $130.
• This marks the fifth family-inspired SHAI001 variant following editions for his wife, son and mother.