Shai Gilgeous-Alexander Signs Multi-Year Extension and Becomes Creative Director at Converse

The NBA star will launch his first signature shoe with Converse in 2025, marking a significant expansion of his role within the company.

Shai Gilgeous-Alexander, NBA MVP candidate and Oklahoma City Thunder guard, has signed a lucrative multi-year contract extension with Converse.
As part of the deal, he will also serve as the Creative Director of Converse Basketball starting September 2024.
The first signature shoe under this new partnership is set to release in 2025, alongside a line of footwear and apparel inspired by Gilgeous-Alexander's style.
Gilgeous-Alexander's enhanced role reflects his growing influence both on and off the court, as he continues to be a key figure in the NBA and fashion.
The announcement has generated significant anticipation, with expectations that the signature shoe will boost Converse's presence in the basketball market.