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Shah Rukh Khan Presents at Riyadh’s Joy Awards as Lavender-Carpet Moment Trends Worldwide

The Bollywood star's presenter role underscored Saudi Arabia's drive to position the Joy Awards as a global entertainment showcase.

Overview

  • Khan walked the lavender carpet in Riyadh on January 17 alongside international names including Katy Perry and Millie Bobby Brown.
  • Videos and photos of his appearance drew heavy engagement on social platforms, amplifying coverage beyond the region.
  • Speaking to reporters, he praised Saudi hospitality and noted he had previously filmed in the Kingdom, citing its culture, people and food.
  • He posted a message on X to Turki Alalshikh congratulating the ceremony's fifth edition, reflecting ties with the event's organizers.
  • The night honored Millie Bobby Brown as Personality of the Year and Forest Whitaker with a Lifetime Achievement award, as media also highlighted Khan's upcoming film King slated for release this year.