Overview

• Shah Rukh Khan has been confirmed as the face of Candere, a contemporary jewellery brand by the House of Kalyan Jewellers.
• Candere clarified that Khan's role is limited to brand representation, denying any ownership or investment stake despite fan speculation.
• The actor will lead a multimedia campaign across digital, television, print, and in-store platforms to promote Candere's modern and expressive designs.
• Candere targets digitally savvy, style-conscious consumers with its design-forward collections, including one of the largest men's jewellery ranges in the market.
• The collaboration aligns with Khan's history of leveraging his personal brand in diverse ventures, further enhancing Candere's appeal.