Overview

• The locked reel is accessed by scanning a QR code and entering a passcode hinted at in Episode 6 at the 4:22 mark.
• Outlets describe the implementation as a collaboration with Meta using Instagram’s password-gated reels feature currently in testing.
• The post contains exclusive, never-before-seen behind-the-scenes footage from the Netflix series.
• The interactive drop has triggered a wave of fan activity as users trade clues, crack the code, and share snippets online.
• Created and directed by Aryan Khan and produced by Gauri Khan’s Red Chillies Entertainment, the widely discussed series has built a strong fan culture on social media.