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Sha'Carri Richardson, Gabby Thomas and Tara Davis-Woodhall Named Founding Owner-Advisors of Athlos

Athlos grants its star athletes equity ahead of its 2026 launch as a team-based, multi-city league.

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Athletics - Diamond League - Zurich - Stadion Letzigrund, Zurich, Switzerland - September 5, 2024 United States' Sha'Carri Richardson celebrates after winning the women 100m REUTERS/Denis Balibouse/File Photo
Paris 2024 Olympics - Athletics - Women's 4 x 100m Relay Final - Stade de France, Saint-Denis, France - August 09, 2024. Sha'Carri Richardson of United States celebrates with her national flag after winning gold. REUTERS/Aleksandra Szmigiel
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Overview

  • Athlos launched in 2024 at Icahn Stadium with 35 women athletes competing in six sprint races for a $500,000 purse and attracted roughly three million viewers.
  • Three Olympic medalists have taken equity stakes in Athlos, gaining seats at the table to shape team identities, competition formats and athlete-first policies.
  • The 2025 Athlos meet is scheduled for October 10 in New York and will introduce field events, featuring Tara Davis-Woodhall headlining the long jump.
  • Beginning in 2026, Athlos will transition into a team-based league with multiple meets in major cities after the World Athletics season, ending with a championship final.
  • By integrating live music, DJ sets and supersized prize money, Athlos aims to boost financial rewards for female athletes and expand the sport’s fan base.