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Severance’s Tramell Tillman Leads USC Marching Band in Surprise 'Zoolander' Crossover

It continues Apple TV+’s experiential promotions by staging the series’ signature dance at a Cinespia event to sustain buzz following its Emmy-leading run.

Overview

  • On August 16 at Hollywood Forever Cemetery, Ben Stiller appeared in character as Derek Zoolander to introduce a sold-out Cinespia screening of Zoolander.
  • Tramell Tillman arrived alongside the USC marching band and Song Girls wearing Mr. Milchick’s red jacket and wielding his staff to recreate Severance’s Season 2 finale dance.
  • After Stiller requested a more Zoolander-appropriate tune, the band launched into a brass rendition of Powerman 5000’s “Relax,” a track featured in the film’s soundtrack.
  • The live stunt is the latest in Apple TV+’s series of public activations designed to capitalize on Severance’s viral choreography and cultural impact.
  • Severance heads into its third season with 27 Emmy nominations, leading this year’s awards field and reinforcing its prominence on Apple TV+.