Overview

• Severance ranked fifth in Nielsen’s US streaming originals list with 9,275 million minutes viewed in the first half of 2025.
• Netflix claimed three of the top four slots with Squid Game at number one, followed by The Night Agent and Ginny & Georgia.
• Amazon Prime Video’s Reacher took second place with 13,313 million minutes viewed, reflecting intensifying platform rivalry.
• US streaming consumption rose 6 percent year-over-year in H1 2025 as Netflix’s share of total minutes viewed fell below 50 percent.
• Ampere Analysis estimates Apple TV+ has surpassed 60 million global subscribers and Apple has renewed Severance for a third season.