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Seventeen Launches Citywide ‘The City LA’ Fan Activation Oct. 11–19

The expanded program connects the concerts with immersive city experiences through new brand partnerships.

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A map of the "Seventeen The City LA" event, provided by Pledis Entertainment (PHOTO NOT FOR SALE) (Yonhap)
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Overview

  • Pledis confirmed a weeklong slate across Los Angeles featuring pop-up retail, workshops and themed events, with a designated CARAT meeting hub around BMO Stadium aligned to the Oct. 16–17 shows.
  • Airbnb Originals will offer hands-on sessions including a K-pop dance class with Alexa Woo, K-beauty styling with Jessica Song, a Koreatown DJ party on Oct. 15, recording and remix workshops, pottery painting and cake-decorating.
  • LA Metro will display “Seventeen The City LA” promotions on 157 digital screens across 55 stations from Oct. 16–19, and Waymo will provide fan discount coupons for travel between activations.
  • Iconic settings will take part with a free singalong at Universal CityWalk on Oct. 14 and the Santa Monica Pier’s Ferris wheel lighting in the group’s colors from Oct. 15–17.
  • Retail and dining tie-ins include a Complex pop-up on Fairfax Oct. 11–13, an official Koreatown merch shop from Oct. 4–Nov. 16, and limited menus from Its Boba Time, Old Ferry Donut, Ahgassi Gopchang, Baekjeong, Melo Melo and Wanderlust Creamery.