Overview
- Pledis Entertainment confirmed the $250,000 donation was delivered on Tuesday to mark International Youth Day
- Proceeds were raised through an auction of limited-edition sacai items on Pharrell Williams’s Joopiter platform
- The contribution will reinforce UNESCO’s Global Youth Grant Scheme, which backs self-initiated projects by youth teams worldwide
- Seventeen has held the role of UNESCO’s first goodwill ambassador for youth since their appointment in 2024
- Their initial $1 million pledge last year has already supported 100 youth teams across the globe