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Seven West Media, Southern Cross Media Agree to Merge in Share-Swap Deal

The proposal heads to regulators next, with a plan to integrate TV, audio, streaming, digital plus publishing into a single national group.

Overview

  • Under the terms, Seven West Media shareholders would receive 0.1552 Southern Cross shares per SWM share, resulting in a 49.9%/50.1% ownership split in favor of SCA holders.
  • Jeff Howard is slated to lead the combined company as managing director and CEO, with Southern Cross chief John Kelly to serve as group managing director, Audio.
  • Kerry Stokes will chair the board until stepping down in February 2026, when Heith Mackay-Cruise is set to assume the chair role.
  • The combined board is planned to include four SWM directors and three SCA directors, with Ido Leffler indicating he will retire by June 30, 2026.
  • The merger aims to create a unified platform for advertisers and audiences across metropolitan and regional markets and follows a May deal for regional TV licences.