Overview
- Sunrise’s national TV audience has climbed 7 per cent so far in 2025, with Weekend Sunrise up 6 per cent and The Morning Show up 10 per cent on linear broadcast.
- On-demand viewing on Seven’s 7plus platform rose by 55 per cent for Sunrise, 61 per cent for Weekend Sunrise and 46 per cent for The Morning Show.
- Sunrise’s social-media following has expanded to 3.3 million across Facebook, Instagram, X, TikTok and YouTube with 348 million video views in 2025, while The Morning Show’s online audience has surged 478 per cent to 656,000 followers with over 54.8 million views.
- All three programs have held the number-one slot in their timeslots through August, extending Sunrise’s 22-year breakfast dominance, The Morning Show’s 18-year weekday reign and Weekend Sunrise’s top weekend rank since 2006.
- Seven West Media CEO Jeff Howard and Seven Network director Sarah Stinson credited the presenter lineup and production teams for driving the gains, a view affirmed by independent reporting from PerthNow.