Overview

• Seth MacFarlane opened NBCUniversal's 2025 upfront presentation with a satirical musical performance in New York City.
• The performance promoted NBCU’s offerings, including its sports lineup, Peacock’s content slate, and an animated Ted series.
• MacFarlane’s song lampooned rival platforms, criticizing Netflix’s ad-supported model, HBO’s rebranding, and FX’s The Bear.
• He joked about industry instability, referencing leadership changes at Paramount+ and Warner Bros. Discovery CEO David Zaslav.
• NBCU’s use of humor and star power continues its strategy to stand out in a competitive, ad-supported streaming market.