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Setapp to Launch Beta in EU, Challenging Apple's App Store Dominance

MacPaw's subscription-based app store, Setapp, prepares for an April beta launch in the EU, marking a pivotal moment in app marketplace diversity.

Overview

  • Setapp, a subscription-based app store by MacPaw, is set to launch in beta in the EU this April, following the Digital Markets Act (DMA) compliance.
  • The platform offers a curated collection of apps for a monthly subscription, aiming to provide a diverse and efficient app ecosystem.
  • Critics express concerns over Apple's imposed 'Core Technology Fee' for apps distributed outside its App Store, potentially hindering third-party app store success.
  • Setapp's iOS version will feature a variety of apps, including productivity tools, creative software, and utility apps, with pricing yet to be announced.
  • MacPaw's move is seen as a significant step towards diversifying the app marketplace in the EU, despite potential challenges posed by Apple's fees.