Overview
- Yavuz announced the venture on his unREAL podcast on Oct. 14, revealing the brand name Novalea.
- He describes Novalea as focused on high-quality baby products, with exact offerings and timing still under wraps.
- An Instagram account at @novalea.de has launched to document the company’s development for followers.
- Yavuz says he is building the business with an unnamed partner after trade-fair visits, Hong Kong sourcing contacts, and substantial startup costs and bureaucracy.
- He frames the company as a future legacy for daughters Nova and Valea, setting goals of nationwide recognition and a million-euro business.