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Series by Marriott Makes U.S. Debut With FOUND Hotels in Miami Beach and Santa Monica

Hawkins Way Capital is leveraging Marriott's distribution and loyalty network to accelerate a scalable conversion platform.

Overview

  • FOUND Miami Beach opened on November 10, 2025, with refreshed interiors, a remodeled pool and lobby, upgraded technology and in-room entertainment, and Bar Luca, a redesigned 1,000-square-foot restaurant and bar.
  • FOUND Santa Monica opened on November 13, 2025, with enhanced guestrooms and public spaces, updated signage and building systems, refreshed dining at Cliffdiver, on-site parking, and a location minutes from the Santa Monica Pier.
  • The two hotels are the first U.S. properties in Marriott International's new Series collection following a September agreement to convert six FOUND assets.
  • Both properties are managed by FCL Management and will participate in Marriott Bonvoy while retaining their FOUND branding and localized character.
  • Hawkins Way Capital says the pipeline is expanding to major U.S. markets including Santa Barbara, Chicago, San Francisco, and San Diego.