Particle.news
Download on the App Store
4 ARTICLES
·
2w ago

Serie A President Proposes 8:00 P.M. Kickoffs to Draw Younger Fans

Simonelli frames the proposal as the first step in a three-year plan to revamp match schedules to better engage younger viewers despite broadcaster objections.

Simonelli e la proposta di anticipare le partite serali: "Per i giovani distratti dai social"
Image

Overview

  • Simonelli proposed moving Serie A’s evening kickoff times from 20:45 to 20:00 to reengage young supporters drawn to social media.
  • The proposal remains informal with no official discussions held between the league, clubs or broadcasters.
  • Broadcasters warn the earlier slot could cost them 2–3 million viewers who tune in for the 8:00 P.M. news and dent advertising revenue.
  • Simonelli set a three-year horizon for implementation, citing winter attendance challenges for families and the goal of cultivating future fan bases.
  • Serie A officials are simultaneously prioritizing stadium upgrades ahead of Euro 2032, piracy enforcement and collaboration with the FIGC on financial sustainability and TV rights.