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2mo ago

Sergio Basáñez Pitches Baak Bone Broth on Shark Tank México Season 10

His venture highlights a bid to scale a health-focused broth brand that already spans department stores plus a dedicated pet line.

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Sergio Basáñez llevará su caldo de huesos a Shark Tank México en busca de financiamiento.
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Overview

  • Sergio Basáñez and business partner Luis pitched Baak Bone Broth to the Sharks seeking funding to expand their production and distribution.
  • During his presentation, Basáñez quipped he would “streak” to demonstrate his commitment, drawing laughter from investor Karla Berman.
  • The brand already sells in national department stores and has expanded to include a pet-specific bone broth formula.
  • Its broth is marketed for collagen, protein and anti-inflammatory benefits, a focus supported by a 2024 Journal of Food Science study.
  • Shark Tank México Season 10 premieres July 21 on YouTube and begins airing August 1 on Sony Channel.