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Sergey Brin Admits He Rushed Google Glass to Market

He urged Stanford students to finish wearable devices fully ahead of flashy demos.

Overview

  • Speaking at Stanford’s engineering centennial, Brin said he “jumped the gun” on Google Glass and thought it would be his “next Steve Jobs” moment.
  • He acknowledged pushing the product before it was cost‑effective or polished enough for consumers, contributing to its poor reception.
  • Brin advised would‑be founders to “fully bake” wearables rather than stage attention‑grabbing stunts like skydiving or airships.
  • Google Glass debuted in 2013–2014 at about $1,500 and the consumer version was discontinued in 2015 after criticism of design and price.
  • Coverage notes Google is reportedly preparing a new smartglasses effort dubbed Project Aura for 2026, though the company has not confirmed details.