Particle.news

Download on the App Store

Serena Williams Showcases Meghan Markle’s As Ever Rosé in Instagram Unboxing

The post underscores a celebrity seeding strategy that taps close friends to boost a lifestyle brand’s visibility.

Overview

  • On Friday, Williams shared a video unboxing a package containing four bottles of the 2024 Napa Valley rosé from As Ever.
  • She joked that Meghan "knows how to treat a woman" and said she "can't wait" to try the wine.
  • The four bottles shown are the brand’s rosé, which Daily Mail reports retail at about $30 each.
  • Williams previously posted in April about receiving an As Ever hamper that included Montecito jam, crepe mix, and assorted teas.
  • Reported recipients of similar packages include Mindy Kaling, Zoe Saldaña, Kris Jenner, Kelly McKee Zajfen, and Abigail Spencer.