Particle.news
Download on the App Store

Serena Williams Leads Ro’s Super Bowl GLP-1 Campaign, Citing Major Health Gains

Williams fronts Ro’s Super Bowl push after reporting a 34‑pound loss plus a 30% cholesterol drop on GLP‑1s.

Overview

  • The telehealth company’s “Healthier on Ro” ad features Williams detailing improvements in weight, blood sugar, cholesterol and joint stress.
  • Charles Barkley and several Ro patients join the spot, which launches a broader campaign during NBC’s Super Bowl LX broadcast.
  • Williams is a paid Ro ambassador, and her husband Alexis Ohanian is an investor who serves on the company’s board.
  • She says she feels healthier and more active than during her playing career, calls GLP‑1s “a lifetime thing,” and reiterates she is not planning a return to pro tennis.
  • Her reported outcomes include about 34 pounds lost over roughly a year to 18 months, with NBC News noting her 30% cholesterol drop is larger than typical trial averages.