Overview

• Serena Williams introduces Wyn Beauty, a makeup brand inspired by her active lifestyle, featuring products like a hydrating skin tint with SPF 30, waterproof liquid eyeliner, and multitasking lip and cheek tint.
• The brand aims to cater to everyday people, emphasizing inclusivity with extensive shade ranges and formulas that accommodate active lives.
• Wyn Beauty's packaging, in 'Wyn Chartreuse,' nods to Williams' tennis career, symbolizing energy and the brand's active beauty ethos.
• After six years of development and testing, Wyn Beauty is now available exclusively at Ulta Beauty stores and online.
• Williams highlights the importance of clean, performance-grade makeup that can endure through active days, from professional athletes to busy parents.