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2mo ago

Serena Williams Joins Ownership of WNBA's Toronto Tempo

The tennis icon becomes part-owner of the first Canadian WNBA team, set to debut in 2026, emphasizing the value of investing in women's sports.

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Serena Williams stands on the sideline during halftime of the NFL Super Bowl 59 football game between the Kansas City Chiefs and the Philadelphia Eagles, Sunday, Feb. 9, 2025, in New Orleans. THE CANADIAN PRESS/AP-George Walker IV
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Overview

  • Serena Williams has joined the ownership group of the Toronto Tempo, the WNBA's first Canadian franchise, pending league approval.
  • The Tempo, owned by Kilmer Sports Ventures and chaired by Larry Tanenbaum, will begin play in the 2026 WNBA season.
  • Williams will contribute to the team's branding, including jersey designs and merchandise collaborations, leveraging her background in fashion and design.
  • The expansion team will host games in Toronto and across Canada, reflecting its national significance as part of the WNBA's growth.
  • Williams, a 23-time Grand Slam champion, views the investment as an opportunity to highlight the potential and value of female athletes.