Overview
- Serena Williams has joined the ownership group of the Toronto Tempo, the WNBA's first Canadian franchise, set to begin play in 2026.
- The Tempo is owned by Kilmer Sports Ventures, led by Larry Tanenbaum, who also chairs Maple Leaf Sports & Entertainment and the NBA Board of Governors.
- Williams will have an active role in the team's branding, including designing jerseys and creating merchandise collaborations.
- This announcement aligns with Williams' long-standing advocacy for investing in women's sports, which she describes as an 'incredible investment opportunity.'
- The Toronto Tempo will play home games at Coca-Cola Coliseum and host additional games in Montreal and Vancouver, pending final league approval of the ownership group.