Overview

• Seraphine filed for insolvency on July 8, appointing Interpath partners Will Wright and Chris Pole as joint administrators.
• The maternity wear brand halted all trading on July 7 by closing its London boutique, taking its online store offline and refusing new orders.
• Most of Seraphine’s 95 employees have been laid off following the suspension of operations.
• Rescue efforts include possible sales of the Seraphine brand and intellectual property under the UK insolvency process.
• An April brand relaunch and May investment talks failed to offset rising costs and weak consumer demand that led to the collapse.