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September Auto Sales Surge: Tata Sets India Record as Hyundai and Kia Hit U.S. Highs on EV Strength

Policy shifts—GST 2.0 in India, EV incentives in the U.S.—sustained demand after the federal credit’s expiry.

Overview

  • Tata Motors posted its highest-ever monthly passenger vehicle sales at 60,907 units, with the Nexon topping 22,500 and EV and CNG volumes setting new highs.
  • Hyundai Motor America recorded an all-time September with 71,003 sales and its best Q3 at 239,069, as EV sales jumped 153% and Ioniq 5 pricing was reset with extended $7,500 cash on 2025 models and up to $9,800 cuts on 2026 trims.
  • Kia America delivered 65,507 vehicles in September and set a record any‑quarter total of 219,637, with electrified models up 26% and the EV9 achieving best‑ever month and quarter.
  • Hyundai Motor Group’s combined U.S. sales rose 12.1% to 143,367, including a record 17,269 EVs in September despite the end of the $7,500 federal EV tax credit in August.
  • India’s picture was mixed as GST 2.0 timing created transition strains for dealers: Kia India rose 15.8% month-on-month to 22,700 units, while Maruti’s domestic sales fell year-on-year even as exports climbed sharply.