Overview
- Sephora and Marks & Spencer issued a joint announcement on Tuesday, September 29, 2026 confirming a partnership to create “Sephora at M&S.”
- The programme will roll out from spring 2027 to roughly 100 select high‑street and retail‑park M&S stores and on M&S.com as a shop‑in‑shop format.
- Sephora‑branded departments will replace the current M&S areas that sell third‑party branded beauty products in participating stores while M&S will continue to sell its own‑label beauty ranges.
- The offer will feature a curated mix of established and emerging brands, exclusive products across skincare, makeup, fragrance, haircare and bodycare, plus in‑store Sephora beauty advisors to drive product discovery and personalised service.
- The tie‑up advances Sephora’s U.K. expansion since 2022 and gives M&S a specialist beauty proposition intended to boost footfall and strengthen its omnichannel transformation within a roughly £5.2bn U.K. beauty market.