Overview
- The companies announced dedicated Olive Young–curated zones online and in stores, combining Olive Young’s assortment with Sephora’s Beauty Advisors and ecommerce reach.
- The initial rollout is slated for the United States, Canada, Hong Kong SAR, Singapore, Malaysia and Thailand in fall 2026, with expansion to the Middle East, the United Kingdom and Australia in 2027.
- Industry reporting says the program will appear in roughly 650 Sephora doors across the U.S. and Canada and all 48 doors in Thailand, Hong Kong, Malaysia and Singapore.
- Sephora indicates the collaboration will concentrate mainly on skincare at launch, with potential for additional categories later, according to trade coverage.
- Olive Young frames the partnership as a step in its global expansion strategy, with reporting pointing to consumer programming and a prominent K‑beauty presence at Sephoria in Los Angeles in March 2026.