Overview
- The 2,550 sq ft shop in Victoria Square will be Sephora UK’s 13th location and its first in Northern Ireland.
- Opening plans include an experiential launch with local and emerging performers and curated queue activities.
- Customers who make a purchase from Feb. 12–15 will receive a Beauty Bonus Card with chances to win full-size products, discounts, merch and goodie bags.
- The store will stock Only At Sephora exclusives such as rhode, Haus Labs, Makeup By Mario, Merit Beauty, INNBeauty Project and Tower 28, plus viral favorites including Tatcha, Glossier, Glow Recipe, Rare Beauty, Sol de Janeiro and Kosas.
- Company leaders and the centre’s asset manager described the arrival as a milestone for Victoria Square, with the next UK opening slated for Bristol’s Cabot Circus this spring.