Overview
- Sephora confirmed a global rollout of its Quiet Hours initiative after a successful pilot in 32 stores across eight markets.
- During designated time blocks stores will lower music, dim lights, reduce screen intensity and minimize strong scents to cut common sensory triggers.
- Sephora developed the policy with input from neurodiversity groups Open Inclusion and Purposeful Futures plus internal employee groups.
- The pilot showed strong positive feedback, with the company reporting about 90% of customers said stores felt more inclusive under Quiet Hours.
- The company has not yet published exact Quiet Hours schedules or full operational details, raising questions about timing, consistency across regions and staff training as the program expands.