Overview

• Huda Kattan’s deleted TikTok alleged Israel orchestrated World Wars I and II, the September 11 attacks and the October 7 Hamas assault, prompting outcry from Jewish advocacy groups
• StopAntisemitism’s August 7 letter urged Sephora to sever its decade-long distribution deal with Huda Beauty for promoting baseless, hate-fuelled conspiracy theories
• Anti-Defamation League CEO Jonathan Greenblatt and Yad Vashem’s USA national director called Kattan’s remarks dangerous revivals of historic antisemitic tropes
• TikTok confirmed the video violated its community guidelines barring misinformation that could cause significant societal harm and removed it
• Sephora stated it takes the matter seriously and is reviewing its collaboration with Huda Beauty to ensure alignment with its inclusivity standards