Overview

• Huda Kattan posted a video alleging Israel orchestrated World War I, World War II, the 9/11 attacks and hid pedophiles, claims that journalists and advocacy groups say echo antisemitic conspiracy theories.
• TikTok removed the original video for violating its community guidelines on hate speech and misinformation.
• The Anti-Defamation League and American Jewish Committee have urged Sephora and other retailers to review their ties, and online petitions have amassed over 50,000 signatures combined.
• Sephora confirmed it is actively reviewing its partnership with Huda Beauty and working directly with the brand but has not announced any decision to sever ties.
• Kattan released follow-up videos denying antisemitism, saying her remarks were misinterpreted and labeling the criticism a smear campaign.