Overview

• Sephora has removed all full-sized fragrance bottles from its store shelves across the U.S. in an effort to curb retail theft, replacing them with fragrance tester bottles.
• Customers now have to request store staff to get a particular fragrance for them, a significant change from Sephora's previous try-before-you-buy and grab-and-go strategy.
• Sephora has also increased the presence of loss prevention investigators across all stores to minimize theft threats.
• High-end fragrances are often targeted for theft due to high market demand and ease of resale.
• Other retailers, including Target, Walmart, and CVS, have also implemented similar measures due to rising retail theft.