Sephora Reduces Workforce in China Amid Market Challenges

LVMH's beauty retailer cuts 120 jobs as it struggles with competitive pressures and slowing demand.

Sephora's job cuts represent about 3% of its 4,000 employees in China.
The layoffs include both office and store staff, with senior executives also departing.
Sephora has faced difficulties competing with local brands and cheaper alternatives on platforms like Alibaba and Tmall.
The beauty sector in China is experiencing a downturn, affecting other major brands like L'Oreal and Estee Lauder.
Sephora has exited other regional markets, including Taiwan and South Korea, in the past 18 months.